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Home > Our Company > Overview
Overview
Since the inception of modern loyalty programs in the early 1980s, rewards have continued to grow in importance as one of the most powerful tools for delivering value to customers, simultaneously influencing usage and building relationships with the brand.
However, the conventional one-size-fits-all programs are quickly becoming a thing of the past. Today’s customers expect more, demanding that any business with whom they share their personal information give them something meaningful and useful in return. In addition to agile responses, our expertise can help you anticipate your customers’ needs, providing solutions that are right and timely.
As the loyalty services company of TSYS, we are committed to providing you with the highest level of service possible. We combine our expertise in both technology and the loyalty industry to deliver the most effective solutions for our clients and their customers. We use a consultative, client-oriented approach to drive creative, compelling loyalty programs that build and sustain long-term customer allegiance.
We define our core loyalty services into these three segments, which are iterative and build upon one another to strengthen your unique program:
- Loyalty Consulting & Marketing
- Loyalty Points Processing
- Rewards Fulfillment
Our methods and technology has a proven track record. We have successfully deployed more than 350 loyalty program solutions for more than 40 clients throughout the U.S. and Canada. Across the board, our clients have seen significant positive changes in their business objectives, including cardholder activation increases of 15-20 percent, customer-spend increases of 20-100+percent, and customer-retention improvements of 15-40 percent.
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